Local search is an effective marketing strategy for small businesses. You may miss out on potential clients seeking for your type of business in your area if you aren’t optimised for local search.

We’ve put together this beginner’s guide to local SEO to help you optimise your business for local search. It will cover what it is, why it’s essential, and how you can optimise for local search.

Local SEO Basics

What is Local SEO?

Local SEO is a strategy that helps local businesses enhance their search engine presence. Local SEO best practises can benefit any firm that has a physical location or serves a geographical area.

The following are examples of common local SEO practises:

  • Identifying local keywords
  • Increasing the visibility of your
  • Google My Business profile
  • Creating information that is relevant to the local community

Map Results

The map results appear at the top of the local search results and include a SERP element that highlights the top local companies against the map.

Organic Search Results

When a local search is performed, the organic search results are the blue links that appear beneath the map results.

Who Benefits from Local SEO?

Local SEO can assist any firm that interacts with and services clients in a specific location.

Here are a couple such examples:

Security firms, plumbers, garages

Local SEO has the added benefit of allowing businesses to incorporate a call button right on their Google My Business listing. As a result, if a potential client only wants to talk to a person, they can look for a service near them and call them within minutes.

Keyword Research For Local Searches

Local keyword research is an important step to take because it will help you plan out your content for your brand. Begin by analysing what you already rank well for, what your competitors rank well for compared to what you don’t, and any additional prospects for your local business.

If your research has a large number of keywords without a location, you can add one. Although they have less search traffic than the generic term, potential users in that area are more inclined to look for these local inquiries. You can also check out Google Autocomplete, which includes users searching for a certain query and Google predicting what else they would input after that. These predictions are dependent on the user’s location, yet they may assist you in discovering useful keywords for local SEO.

However, keep in mind the local motive behind what you want to rank for. Local intent indicates that searchers are seeking something local, and therefore map results will appear. If this is not the case for your services, there is no chance for local SEO.

Local SEO Ranking Factors

Optimising Your Google My Business Profile

A well-optimized Google My Business profile is an effective approach to promote your company in local searches. It will be displayed in the sidebar space of a local search or in the map results.

We recommend the following methods for optimising a Google My Business profile:

  • Making and validating your Google My Business account.
  • Including pertinent NAP (Name, Address, Phone Number) information and maintaining consistency across your listing, website, and social media accounts.
  • A business description is included.
  • Making use of the photo and publish features.
  • In general, the more favourable reviews you have, the more real and authoritative your business appears to Google.